FAIR CATALOGUE

The fairs that matter for your domain

Some of these fairs are unknown to the very companies they would serve best. That is normal: your job is your product, not the fair calendar of the Pearl River Delta.

Knowing which fairs exist, which ones matter for a given domain and which aisles are worth the walk is our side of the work. This page is the map we walk with: the rhythm of the year, then each fair with its domain, its usual window and what we go there to verify.

Schematic floor plan of a trade fair hall: aisles, island stands and entrances
THE YEAR AT A GLANCE

One year on the ground, two heavy windows

Most of the calendar concentrates around April and October: that is the rhythm the year on the ground breathes by. The board below reads like a departures display: each fair, its usual window, and whether it is still running.

Fair
Window
Status
Canton Fair
Twice a year: mid-April to early May, then mid-October to early November
Running
Global Sources Electronics
Twice a year: sessions in April and October
Running
HKTDC Electronics Fair
Twice a year: mid-April and mid-October
Running
IFA
Every year, early September
Running
MWC
Every year, late February to early March
Running
Show all fairs
CITE
Every year, in April
Running
CES Asia
No longer held: final edition in 2019
Ended
SNEC PV Power Expo
Every year, early June
Running
HKTDC Int’l Lighting Fair
Twice a year: April, then late October
Running
China Hi-Tech Fair
Every year, in November
Running
InnoEX
Every year, mid-April
Running
LogiMAT China
Every year, late April
Running

Recurring windows, not fixed dates: the exact days shift slightly from one edition to the next. The confirmed calendar of the next windows for your domain comes with your Mission Brief.

THE CATALOGUE

Twelve fairs, one filter: does it matter for your domain?

Organised by domain, then by fair: for each one, the city, the usual window of the year, and what we go there to verify.

01

Global sourcing & manufacturing

Where production capacity shows itself in person: booths held by factories, samples in hand, prices discussed face to face.

Canton Fair

Guangzhou · Global sourcing

Twice a year: mid-April to early May, then mid-October to early November

The three phases of each session
  • Phase 1: electronics and household appliances, machinery, vehicles, hardware and lighting.
  • Phase 2: household goods, gifts and decoration, building materials and furniture.
  • Phase 3: textiles and fashion, toys, baby and maternity, stationery, health and recreation.
Official website (opens in a new tab)

What we verify on site

Whether the booth belongs to the factory or to a trading layer, and whether what is on display matches what the plant can actually produce.

Global Sources Electronics

Hong Kong · Electronics sourcing

Twice a year: sessions in April and October

Official website (opens in a new tab)

What we verify on site

Sample quality in hand, realistic minimum order quantities and the price corridors discussed face to face.

HKTDC Electronics Fair

Hong Kong · Electronics & export

Twice a year: mid-April and mid-October

Official website (opens in a new tab)

What we verify on site

Export readiness: the certificates pinned on the wall versus the documents that can be produced on request.

02

Consumer electronics & telecom

Where Asian manufacturers position themselves for Western markets, and where readiness for EU compliance can be read on the booth.

IFA

Berlin · Consumer electronics

Every year, early September

Official website (opens in a new tab)

What we verify on site

How Asian manufacturers position themselves for Europe, and which products are being prepared for EU compliance.

MWC

Barcelona · Mobile & telecom

Every year, late February to early March

Official website (opens in a new tab)

What we verify on site

Connectivity claims, certification status and the partner ecosystem standing behind each vendor.

CITE

Shenzhen · IT & components

Every year, in April

What we verify on site

Who actually manufactures, who merely integrates, and where the key components come from.

CES Asia

Shanghai · Consumer tech

No longer held: final edition in 2019

What we verify on site

Working units versus mock-ups, and the real distance between a demo and a shippable product.

03

Energy & lighting

Two supply chains where announced performance and tested performance are rarely the same number.

SNEC PV Power Expo

Shanghai · Solar & storage

Every year, early June

Official website (opens in a new tab)

What we verify on site

Announced module and storage performance against production capacity and the test reports behind it.

HKTDC Int’l Lighting Fair

Hong Kong · Lighting & LED

Twice a year: April, then late October

Official website (opens in a new tab)

What we verify on site

The drivers and optics behind the photometric claims, and the certification marks that hold up to questions.

04

Robotics, automation & deep tech

Where the maturity of emerging technologies is read live: machines under load, cycle times, and what is staged.

China Hi-Tech Fair

Shenzhen · Tech & innovation

Every year, in November

Official website (opens in a new tab)

What we verify on site

The real maturity of emerging technologies, humanoids included: live demos, cycle times, and what is staged.

InnoEX

Hong Kong · Innovation

Every year, mid-April

Official website (opens in a new tab)

What we verify on site

Which prototypes are close to production, and which are likely to stay prototypes.

LogiMAT China

Shenzhen · Intralogistics

Every year, late April

What we verify on site

Robots and conveyors running under load on the show floor, not in a promotional video.

IMMERSION

Seven aisles, at real scale

A booth photo shows a booth. It says nothing about the size of the hall, the density of the aisles, or what stands three metres behind whoever took it. These seven views do. Drag them around.

Product display tables on a trade fair booth

Canton Fair, Guangzhou 01 / 07

Inspecting wearable product samples with an exhibitor at a trade fair booth
Sample inspection with an exhibitor

CONTINUOUS COVERAGE

The calendar is walked, not watched

These fairs are walked on a continuous basis, with sourcing running without interruption since 2019. The confirmed calendar of the next windows for your domain, and what we would go there to verify for you, comes with your Mission Brief.

Get the Mission Brief →