WHAT WE DO

Five decisions, one field method

You bring the decision. We bring verified, on-the-ground answers, built for investment committees.

The catalog shows what the seller wants you to see. Your capital deserves what the floor actually shows.

Read from a distance, Asia is a blurred picture. Language filters the conversation, culture filters the signals, and the distance between a boardroom and a factory floor filters everything else. What gets through is the narrative: polished datasheets, rehearsed demos, showrooms dressed for the visit.

We work on the other side of that filter. Fairs walked in person, factories visited, meetings held in the codes of the floor, continuously since 2019. Each service below puts verified field reality behind one decision your committee cannot afford to take on narrative alone.

Shenzhen fair, April 2026

01 Technology scouting

Which technology is actually mature?

Maturity, real capabilities and roadmaps, verified face to face at the source, not from datasheets. We separate what a category can demonstrate from what it can deliver, before your capital depends on the difference.

What you receive · Maker-level mapping, scored shortlist

Maker-level mapping of the category, built from in-person meetings
Shortlist scored on documented criteria: capacity, certifications, export readiness, communication
Roadmaps and claimed capabilities confronted with what the floor demonstrates

Walking a supplier production line during a factory visit — Seen on the ground · Supplier verification

02 Supplier verification

Can this supplier really deliver?

Capability, certifications, export-readiness and financial signals, checked on site. Certifications (CE/RoHS) and samples are verified in person, against the line, not against the brochure.

What you receive · On-site audit, photographic evidence, ranked report

On-site audit with original photographic evidence
Certifications (CE/RoHS) and samples verified in person
360° walkthrough of the production floor, reframable by your team
Ranked report your committee can act on directly

Exhibition hall walked during a verification mission — Seen on the ground · Due diligence

03 Due diligence

Which partner should you avoid?

The red flags that only show up in person: subcontracted production, borrowed showrooms, inflated claims. We document them before they reach your risk file, with evidence your committee can audit.

What you receive · Documented risk assessment

Documented risk assessment with photographic evidence
Red flags verified in person, at the source
Findings written to withstand committee scrutiny

Crowded technology fair aisle observed during a field mission — Seen on the ground · Market intelligence

04 Market intelligence

What is really happening on the ground?

Field signal versus narrative: who actually closes, at what price corridors. Written up as intelligence notes and early-warning signals your committee can put to work.

What you receive · Intelligence notes, early-warning signals

Intelligence notes written for investment committees
Early-warning signals picked up on the floor
Indicative price corridors observed at the source

Face-to-face negotiation with a supplier at a trade fair — Seen on the ground · Deal execution

05 Deal execution

From shortlist to signed contract?

Native negotiation over WeChat, sampling, compliance checks, through to signature. Execution runs through a separate, declared agreement, with no supplier commissions.

What you receive · A declared, separate sourcing agreement

WeChat-native negotiation with supplier identity protection
Sampling rounds and compliance checks through to signature
A declared, separate sourcing agreement, no supplier commissions

THE BLIND SPOT

Why Asia gets misread from a distance

The question committees ask us: why AMIGOFRIEND rather than a generalist desk? Because intelligence degrades with every intermediary between the floor and the report.

What blurs the picture

Analysis conducted without the language: when every meeting needs an interpreter, nuance is the first casualty.
Site visits delegated to local third parties: the report inherits someone else’s eyes.
Reports assembled far from the floor, from documents, calls and databases.
Fairs covered from press releases and exhibitor lists rather than walked aisle by aisle.

Our difference

Meetings held in Chinese, directly, in the codes of the floor.
Visits done by us: whoever signs the report stood in the workshop.
Original photographs, taken on site, attached as evidence.
Suppliers met in person before they enter any deliverable.
Reports written from our own observations, on the ground since 2019.

Why AMIGOFRIEND

The Europe–Asia cultural bridge

We speak the codes of both worlds: those of your investment committee, and those of the factory floors of Shenzhen. Both, natively.

Built for committees

Investor-grade deliverables: documented, audit-ready, made to withstand scrutiny.

No hidden commissions

Verification is paid by you alone; execution runs through a separate, declared agreement.

On the ground since 2019

Fairs walked, factories visited, suppliers met in person, continuously.

Hong Kong entity

Contracts and NDAs under Hong Kong law.

The decision stays yours. The picture becomes sharp.

Every engagement starts with a Mission Brief and ends with a deliverable built to withstand scrutiny. Scoped individually, on quote.

Our method in detail →

Get the Mission Brief →